Joomla SEO - Search Engine Optimization

Today Performics and Google announced there final cooperation into the affiliate marketing by introducing the Google Affiliate Network

Along with this announcement, there was also a small text in your Adsense settings, telling you that the Adsense referral program will end in August 2008.

Last year I wrote a post about Google Becoming the Ultimate Super Affiliate�and it looks like we are looking at the next step…

Closing the referrals opens up new possibilities, but if you want to stay working with CPA by Google, that means you have to apply for a new account into the program.

Becoming a Publisher is also subject to review of your website, and you better check the FAQ�on the publisher�information.
There are several items in the FAQ, like:

I’m already a Google Adsense publisher. Am I now a publisher in Google Affiliate Network?
No, you must complete a separate application for Google Affiliate Network.

Like on the Performics DoubleClick site, Google is Thinking ahead!

Looks like a new era in the Affiliate Markering world…

And you might not be aware of this, but Adsense is just 5 years old… its going to be good times to see how this new Google Affiliate Network will perform.

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Joost de Valk has written a great article on his new website about WordPress and SEO, Calling it "The Definitive Guide To High Rankings For Your Blog"  and I must say, he does a splendid Job in working through all the aspects of SEO for WordPress.

And indeed the Blogging world is raving about this article as well:

Here are few links:
http://www.searchenginejournal.com/wordpress-seo/7096/
http://www.searchengineguide.com/sage-lewis/yoast-should-boast-its-wordpress-seo-gui.php
http://www.jaankanellis.com/wordpress-seo-in-a-nutshell-by-joost/
http://sphinn.com/story/52017

And Yoast (that’s right -> Joost ) also does a great Job in monitoring all those incoming links and as a true blogger reacting on every one of them :-) 

You will know by now that I use WordPress,Drupal, Typo3 and Joomla for a number of websites, so I can related to the technical aspects of his WordPress Guide as well as the real Search Engine Optimization stuff.

And this were you can learn as an Search Engine Optimization fanatic, looking at several aspects of this guide and pick the right stuff for improving any website.
That also means Your Joomla based website.

Some of the point you can look at are:
Basic SEO

Permalinks = Search Engine Friendly URL’s

Titles
Descriptions
More text
Image optimization

Than there is more advanced stuff and some great advice on coding and more, you can really do well if you follow his advice on:

Point 5 - Conversion Optimization
Point 6 - Comment Optimization
Point 7 - Off site site Blog SEO, like using Twitter SEO 

I am looking forward to implementing some of his advice here on this Blog and on my other Joomla SEO Blog

Both are build with WordPress to Promote my Joomla sites about Joomla SEO and Open Source CMS SEO

And I must say, that Joost already has inspired me to write a similar post about Joomla and SEO, that is if you as a reader would like to see that as well, covering several technical aspect on how to do this advanced and basic SEO for Joomla.

An Other great article to read is Meet Yoast in which Joost writes about the redesign and the new domain name… also read the comments like "How does it feel to commit Technorati suicide" since your Technorati rankings won’t follow you to the new domain like your FeedBurner readers will.

Thank you Yoast for a great post a great new site and insight into the basic off really well done SEO!

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I just wanted you to see this one…. it is not about Joomla, but really about viral marketing.

This thing already has gotten an Webby Awards for Viral Marketing and they worked really hard to get this stuff done.
Building storyboards and testing in real life with real products to see if it was possible what they toughed up.

I think this kind of detail is essential if you want to create something that will be produced for Viral marketing.

This Marketing product was created to promote the new on-line store of a well establish warehouse here in the Netherlands

Well, don’t let me hold you back . go see it yourself (you need flash !)

http://producten.hema.nl/

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I have been following the Stompernet guys for some weeks now, as they are moving into the next Stompernet teachings.
Just have a look at Stompernet Going Natural 3 but you have to leave your name and email address to get to the real goodies.

Inside you will find some great videos from guys who really know there business.
Here are some of the video titles:

• ClickFu & the LOST video
• AdWords Triangulation Method
• Keyword Research
• Stomper Site Seer Introduction
• Stomper Site Seer How To
• Member Case studies
• en some more…

But make sure you got some time on your hands, because most of the video’s are about 30 Minutes and bring some great tips.
My Favorite is the one from Keyword research.

The Site Seer Tool
Looking at the tool that they provide, you can get even better keywords targeted to your website.
Using the tool is simpel, just fill in your website URL and two times your email address and the link to the full report is mailed to you.e report shows in one of the fields " How Google sees your site"  and that will bring some great information.

It shows you the main keywords that Google thinks what your website is about, but you can click on these words to get even more related keywords.In my case it showed me that one site was not on the keywords I wanted to target, but another one was spot on.

Further looking at the first site I found what was wrong so I can improve it.Please be aware that you can only get 5 reports within 24 hours, so take your main sites first.
There is other software like IBP SEO that can do a website analysis like the Site Seer tool, but they compare your site to the top ten websites for you keyword.
And I must say it is a great tool that I frequently use.
But the above mentioned Site Seer report part shows you if your Website theme is setup right.  

Stompernet
Now the new Stompernet is open, but still out of my reach with a Membership price of  " Just"  $797,00 per month, but it seems that it is well worth the money.

For now, I just have to settle for the free video´s and the tool, but that is really great offer to start with.
One more thing you have to look at once you have access to the free video´s is the way they have set this up over a short period of time, using the the AIDA formula to get people to want to sign up before the deal was on-line.
They get your Attention with the first video, build Interest with the full range of following video’s, got you to Desire for more with the tool, and set you up for the Action to sign up for the full package… 

The video’s are really master pieces of soft selling the deal, something to keep in mind for your next product launch.

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